Jackson Pollock

Interviews on Art Marketing

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What does it mean to have an artistic reputation? Is there a line between being a sellout and a savy businessman? To further investigate this issue, I relied on the help of professionals. A survey was sent out with a list of eight questions to experienced art professionals that would bring insight to the modern role of marketing in art. These people have years of real-world experience dealing with the modern art world and all the business aspects of it. The responses I got ranged from successful art dealers, consultants, artists, curators, and more. Of course there was no one definite answer, as the answers where as varied as these people’s backgrounds. However, there was a general consensus on some issues, and all the responses added valuable and smart insight to the subject.

Vote ‘yer Wallet, Matey!

We put Michael Mapes card right up there when the gift kiosk guy wasn’t looking. At the end of the elevators in MoMA. There, but for one brief shining moment with all the greats; De Kooning, Pollock and Picasso. And some lady who was perusing the rack, selected it. Right in front of us. I shit you not. See documentation of this in only slightly enhanced actual photos. She handed it to the cashier and was willing to pay $1.21 but the kiosk dude said ” This is not one of ours. You may have it”. She just beamed and stuffed it and the Warhol card in her purse. That’s got to be a boost!

So attention all artists! Get your exhibition cards and put them on the rack by the elevators at MoMA and see what happens. See if your work holds up. See if it gets selected over the old dead artist guys post cards.

Aye, democracy votes with it’s wallet. No truer said. Send your photos to us and we will post. What’s the worst that could happen? ” What are you in for? Non-sanctioned postcard rack placement.” Please. This would be a very fun Post headline and would get you even more desired publicity.

We like Mr. Mapes work also. Mr. Mapes work is stunning. He makes faces in boxes that seem to shimmer and move as look at them. Made up of tiny circles of color stuck on with insect display type pins in foamcore in a wood box. Some colors and details are inside little empty pill capsules but all this still registers really well as a realistic person in 3d as the deep areas like eye sockets are further back and something like a nose is further out. His postcard is for a show opening Saturday February 5th at the Parlor Gallery in Asbury Park.